About First Answer
We help good companies get found and chosen.
First Answer is an SEO and AI search agency, founded in 2026 by Tomislav Glogovac, who has spent his career in search. We love a hard problem, and few things make us happier than watching a client grow because of work we did together.
- 2026First Answer founded
- Since 2010Our founder, working in search
- 100+Clients our founder has worked with
Why First Answer exists
We treat your growth as if it were our own.
Search is changing faster than it has in years. Buyers still use Google, but more and more of them ask AI assistants for a shortlist and trust the answer they get. The businesses in that answer win the conversation before it has even started.
First Answer was started to help companies earn their place on that shortlist, and to do it properly: by understanding what makes them the right choice, then proving it in ways buyers and AI search can check.
We are competitive by nature. We enjoy the problems other agencies politely avoid, and we are happiest looking for the solution nobody has tried yet. When something works, we celebrate it with you. When it does not, you hear it from us first, along with what we will do next.
The people behind First Answer
Years spent in search, and a hands-on way of working. The people you meet in the first conversation are the people who do the work.
Founder
Tomislav Glogovac
Tomislav has worked in SEO since 2010. Before founding First Answer he led SEO at Sleek, Grid Dynamics and Aspire, and has worked with more than 100 clients along the way.
Long before search, he played basketball semi-professionally, and it still shows. He is competitive, happiest with a difficult challenge in front of him, and convinced there is usually a better answer than the obvious one. What drives him most is helping people and companies grow.
How we think about the work
Four beliefs that shape what we take on and how we do it. They are also the quickest way to tell whether we would get along.
Specific beats broad
A page written for one buyer in one market answers a real question. A page written for everyone answers nobody’s.
Evidence over adjectives
Named customers and numbers a stranger can check do more than any amount of confident description.
Honesty builds trust
Saying where you are the wrong choice is the cheapest credibility there is. We apply the same rule to ourselves.
Plan in years
Search compounds slowly and then holds. We would rather build something that lasts than chase this quarter’s numbers.
How we work with you
What working together looks like, from your first message onwards.
A real conversation
You speak with the people who will do the work, not a sales team. We ask a lot of questions about your business, your buyers and your market.
Your priority, in writing
Within a week you get one page back: the priority we would work to, the buyer questions your site does not answer yet, and whether AI search mentions you.
Working side by side
We interview your experts, build the pages and evidence together, and keep you close to every decision along the way.
Straight reads
At month three and month six we go through the results with you honestly, celebrate what works and agree what comes next.
What we don’t do, and what we do instead
Worth saying plainly, because some of it is exactly what people expect from an agency.
We don’t: Buy links in bulk or place them in directories nobody reads.
Instead, we: Earn coverage and mentions that genuinely support your expertise.
We don’t: Guarantee rankings, traffic or a number of enquiries.
Instead, we: Agree clear measures up front and give you a straight read on them.
We don’t: Publish volume to fill a calendar or look busy.
Instead, we: Publish pages that answer the questions your buyers actually ask.
We don’t: Take on every product in the catalogue at once.
Instead, we: Start with the one priority that matters most, then build from there.
We don’t: Run engagements shorter than six months.
Instead, we: Commit long enough for the work to be found and judged fairly.
Questions about us
What people usually want to know before they get in touch. Pick a question to see our answer.
Yes. First Answer was founded in 2026, but the experience behind it is not new. Our founder has worked in search since 2010, and everyone on the team is senior.
Yes. First Answer was founded in 2026, but the experience behind it is not new. Our founder has worked in search since 2010, and everyone on the team is senior.
Let’s grow something together.
Tell us the product or service you most want to grow, who buys it and which market matters most right now. If it is a fit, you get a short note on how we would approach it. If it is not, we will tell you that too.