AI search optimization
AI Search Optimization Services
Our AI search optimization services help your brand get cited and recommended when customers ask ChatGPT, Perplexity, Gemini or Google AI Overviews for answers. Ranking in traditional search no longer guarantees you’ll be seen, because AI platforms summarize the web and pick a handful of sources instead of listing ten links. We find where you appear in AI answers today, fix the content and technical gaps that keep you out, build the authority AI engines trust, and report on your progress as it grows.
Get a free auditWhat is AI search optimization called?
AI search optimization is also called generative engine optimization (GEO), answer engine optimization (AEO), LLM optimization (LLMO) or AI SEO. All describe the same goal: structuring content and building authority so AI platforms like ChatGPT, Perplexity, Gemini and Google AI Overviews cite or recommend your brand.
What our AI search optimization services include
Five areas of work, planned as one strategy.
AI visibility audit
We test the questions your buyers ask across the main AI search platforms using our own tracking tool. You see where your brand appears, how it’s described and which competitors get cited instead. That becomes the baseline we measure against.
Generative engine optimization (GEO) and answer engine optimization (AEO)
AI tools quote passages that answer a question clearly. We research how people phrase questions to AI tools, which is usually longer and more specific than a search query, then restructure your key pages so each section opens with a direct, quotable answer.
Content and technical optimization
AI engines can only cite pages they can read and trust. We make sure AI crawlers are allowed in, pages load fast, the site structure is clear and structured data states plainly who you are and what you offer.
Citation and authority building
AI search platforms lean on what several credible sources agree on, not just your website. We earn genuine mentions in industry publications, on review sites and in communities AI answers often draw from, such as Reddit and Quora, by helping your team share real expertise under their own names. No fake accounts, no paid posts.
Monitoring and ongoing refinement
AI answers change as models update and Google rolls out features like AI Mode, so we track citations monthly and adjust.
The AI platforms we optimize for
The five AI search platforms that matter most for most businesses today.
ChatGPT
Searches the web for many questions and links to its sources.
Google AI Overviews and AI Mode
Built on Google’s own index, so strong traditional SEO is the entry ticket.
Perplexity
Searches the web for every question and shows numbered citations, often favoring specific, recent sources.
Gemini
Google’s assistant, which grounds many of its answers in Google Search.
Microsoft Copilot
Draws on Bing’s index, so visibility in Bing counts too.
Each LLM finds and weighs sources differently, so we track them all.
AI search optimization vs traditional SEO
Traditional search sends people to a list of links. AI search platforms answer the question directly, and many people never click through. Success shifts from rankings and clicks to citations and mentions: whether the answer names you, links to you and describes you accurately.
That doesn’t make SEO obsolete. AI search still relies on search indexes to find sources, so crawlable, well-ranked pages remain the foundation. AI SEO builds on it rather than replacing it, which is why our AI search optimization services include the technical and content work good SEO services cover, aimed at being quoted, not only ranked.
Why SEO tools alone can’t track AI visibility
Rank trackers in tools such as Semrush and Ahrefs were built to measure positions in traditional search. Both have added AI features, but a ranking can’t tell you whether an AI answer mentions your brand, how it describes you or who it recommends instead. Answers also vary by platform, phrasing and day. We use our own tool, built to test the same buyer questions repeatedly across platforms.
How we work: from audit to results
Audit
We test your priority questions and review your site and competitors.
You receiveA baseline of your AI search presence and a list of gaps.
Strategy and roadmap
We choose where to start, based on what matters most to your business.
You receiveA written priority, a six month plan and agreed measures of success.
Implementation
We rewrite and build pages, fix technical issues and earn mentions.
You receiveLive pages and fixes, not a slide deck.
Monitoring and reporting
We track citations and mentions and adjust the plan.
You receiveA monthly report showing what changed and what comes next.
Engagements run for a minimum of six months, roughly how long it takes for work to be published, found and judged fairly. Most continue well past it.
How we measure AI visibility and when to expect results
Every monthly report covers:
Citations and mentions
How often AI answers name or link to you.
Share of AI answers
How often you appear compared with competitors.
How you’re described
Whether answers get your offer and facts right.
Referral traffic from AI search platforms
Visits from ChatGPT, Perplexity, Gemini and Copilot.
Enquiries
Because brand visibility only matters if it brings in business.
When to expect results
In our experience, early movement in AI visibility usually shows within around 90 days: more mentions, more accurate descriptions and first citations for priority questions. Treat that as an early trend, not the end result. AI answers fluctuate, nobody can guarantee placement, and bigger gains build over the following months.
Who our AI search optimization services are for
Our services suit businesses whose customers research before they buy.
Ecommerce brands
Whose shoppers now get product recommendations from AI answers.
Local and service businesses
Whose customers ask an AI assistant who’s best in their area.
B2B companies
Whose buyers use AI tools to build a shortlist before speaking to sales.
How to choose an AI search optimization provider
Providers fall into three groups.
Tracking-only tools
Show where you appear but leave the work to you.
Automated AI agents
Produce content at scale: useful for drafts, risky for accuracy and trust.
Full-service agencies
Research, do the work and report on it.
Questions to ask
- Which AI platforms do you track, and how often?
- What will your reports show?
- Do you do the work, or only monitor and recommend?
- How do you earn mentions on sites like Reddit, and do you ever use fake accounts?
- What are the contract terms, and why?
Frequently asked questions
It depends on how many products and markets you cover, how much content needs writing, the state of your site and how competitive your market is. We agree the scope after your free audit.
It depends on how many products and markets you cover, how much content needs writing, the state of your site and how competitive your market is. We agree the scope after your free audit.
Get a free AI visibility audit
See where your brand appears in AI answers today, how you compare with competitors and where the biggest gaps are. Tell us about your business and we’ll come back with your results.